Website Audit
A website audit gives you a clear view of the issues affecting credibility, conversion, accessibility, search visibility, performance and maintainability before you commit to a rebuild or improvement plan.
Audit focus
Useful for businesses that need technical clarity before spending money on the wrong work.
The goal is not to produce a long list of complaints. The goal is to separate the work that matters from the work that can wait.
The issue might be positioning, page structure, trust signals, performance or the enquiry path itself.
Before replacing the website, it is worth knowing which problems require replacement and which can be improved directly.
The site needs a practical review of metadata, structure, internal links and crawlable business context.
Small content or design changes have become slow, fragile or dependent on technical workarounds.
Slow pages, layout shift and heavy scripts can make a credible business feel less reliable.
Keyboard access, focus states, forms, headings and contrast need to be checked before the site goes live.
An independent technical review can clarify what should be fixed first and why.
Pages, components and content may need a more maintainable structure before more work is added.
A useful audit connects findings to business impact, effort and sequencing rather than treating every issue as equally urgent.
Issues that make the business harder to understand, verify or contact.
Page structure, CTA clarity, content hierarchy and enquiry flow issues that reduce action.
Fragile implementation, duplicated patterns, heavy scripts or platform decisions that make future work harder.
Lower value work is separated from launch blockers so the improvement plan stays practical.
Review areas
The review combines customer experience, technical implementation and content clarity so the recommendations do not become isolated fixes.
Review how clearly visitors move from problem to service to enquiry.
Hero clarity · CTA placement · Form path
Check whether the site gives enough credible evidence for qualified buyers.
Case studies · Decision evidence · About content
Review the parts that affect real use, including keyboard access, labels, headings and contrast.
WCAG 2.2 AA · Forms · Navigation
Identify the implementation choices that affect perceived speed and Core Web Vitals.
Images · Client JavaScript · Layout stability
Review whether the business, services and relationships are clear to search engines and AI assistants.
Metadata · Structured data · Internal links
Look for duplication, fragile patterns and content structures that make future improvement harder.
Components · Content model · Route structure
Understand the business goal and current concern.
Review the visible journey, content and implementation.
Separate launch blockers from improvements that can wait.
Document the reasoning behind each recommendation.
Turn findings into a practical next sequence.
No. The review connects technical issues to customer experience, trust, conversion and maintainability.
Yes. A useful audit should make it clearer whether the right move is a rebuild, targeted improvement or a smaller first step.
Where appropriate, yes. The audit can lead into implementation, website growth work or fractional technical support.
Yes. Pre-launch audits are useful for catching broken journeys, missing metadata, accessibility issues and content gaps before visitors find them.
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Read the threat signals guideShare the website and the decision you are trying to make. I will help identify what needs attention first and what can safely wait.
I'll personally review every enquiry and get back to you.
The best technical decisions usually begin with a conversation.
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